CoMobile

The consortium of industrial partners wants to build an open platform for cross-loyalty/payment schemes, using the synergy between two booming phenomena: the ever-growing group of mobile Internet users and the online social networks.

This platform will be extended towards a Community Services Platform that will support location-based ad-hoc group deals and collaborative consumption. Moreover, new opportunities will be revealed throughout the entire research process. 

Because of the strong user-centred methodological perspective, the end-user will play a central role in the project. Therefore, end-user feedback will be generated iteratively throughout the entire development process of the CoMobile services, by means of both qualitative as quantitative research designs. A large-scaled panel will be set up to serve as a reference framework for profiling and validation on the one hand, and a recruitment framework more in-depth research by means of a living lab on the other hand. 

The CoMobile project started on 1/08/2011 and runs until 31/12/2013 (total of 29 months).