A4MC3

The target groups:

• Normal end-users: the man in the street, the eventual user of a digital camera, PDA or smartphone.
• Advertisers: their goal: Reaching end-users in a very target-oriented way, namely not via general advertising messages that are the same for everyone.
• Professional: For instance: The journalist taking photos on-site, who expands his report with a commentary or spices it with emo-stories at the human level.
• Moderator: media companies are the mediator between new media players and advertisers on the one hand, and readers or TV viewers on the other hand. It controls the reporting, giving the end-user a minimum guarantee for correct information. It stimulates advertising in a much more target-oriented way, on the basis of the end-user profiles. Advertisers do, after all, play an important role in financing most newspapers and television broadcasts.

Integration of smartphones

Leaflet: Dutch, English