iLab.o
Did you think that innovative ICT products and services are tested in a (corporate) laboratory today? Well, that’s not the case! Successful products and services get to be tested in real-life circumstances before they are absorbed in a business model and rolled out to the target audience. Such a testing environment is also called a living lab.
What's a living lab?
"In a living lab, a large number of users gets to interact with new products and services in their daily – professional and private – life."
In a living lab, a large number of users interact with new products and services in their daily – professional and private – life. This allows for researchers to assemble user feedback and to systematically observe, monitor and analyze user behavior in a natural environment.
This way the innovation process is pulled out of the corporate lab context. A real-life setting is essential to find out whether a good idea or concept could form the basis of a successful product or service in the future.
"This heavy user involvement distinguishes a living lab from traditional market and user research."
This heavy user involvement distinguishes a living lab from traditional market and user research. It’s important to ensure that these kinds of living lab activities are based on a scientific research methodology while leaving room to innovate and develop further.
Within IBBT, iLab.o designs, coaches and supports living lab projects.
Stay informed
Register for our newsletter