Goals

 iLab.o postulates a number of goals that are harder to achieve through traditional market and user research:

  • We make a reliable assessment of the market potential and the user patterns that can be expected by letting users interact with working prototypes, mock-ups or proxies of new products or services, within their own daily context.
  • We assemble and aggregate the information you need for the further development of your product or service based on the user feedback (co-innovation and co-creation)
  • We isolate and interpret unforeseen user patterns that can only surface through interaction with the product or service, to identify new opportunities
  • We help you build an ecosystem in which companies and other organizations can collaborate and experiment.