An Jacobs: innovation is not a one-man business

An Jacobs (IBBT-SMIT-VUB) is guest speaker at the conference Design YOUR Innovation and will talk about her experiences in strategic innovation research, for which she can draw on numerous industrial research projects she has collaborated in.

This conference is organised by Flanders InShape in collabroation with the City of Kortrijk, Resoc Zuid-West-Vlaanderen, the province of West Flanders, POM and Designregio Kortrijk. "During the conference the paricipants will learn how to use the consumer's perception for innovation purposes and will get examples and best practices from a broad industrial spectrum", Maka De Lameillieure, Flanders InShape's general manager, explains. InShape is the Flemish Competence Center for Product Development and Industrial Design.